While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

The last five years have seen an explosion in search advertising, with spending nearly doubling year-over-year to reach more than $8 billion in 2007, according to Thomas Weisel Partners. During the ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...

Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping ...

Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance. Prioritising the ...

On April 17, US District Judge Leonie Brinkema found that Alphabet GOOG has engaged in anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets ...