PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time ...

Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call campaigns running on the mobile ...

Tracking calls is normally a complicated process — the best call tracking software makes it easy. Keep reading to learn about the top options for your business and how to choose the right one for your ...