YouTube growth isn’t just about uploading more videos — it’s about reading the right signals from your analytics and acting on them. From CTR and watch time to Shorts-specific retention metrics, ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube success isn’t just about uploading great videos — it’s about reading the data that tells you why viewers click, stay, and subscribe. From retention curves to click-through rates, mastering ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Are you new to YouTube and want to know your channel’s performance? YouTube has a feature called Channel Analytics. It shows the watch time and average views of your videos, as well as the performance ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...