Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

It’s called Infinity Vision (not to be confused with the toys-to-life video game that came out about 10 years ago), and on paper, it’s a new premium cinema certification designed to highlight the ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...

The Walt Disney Studios and its global theatrical exhibition partners announced a new premium certification program designed to change how audiences find the best big-screen experience. The studio ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

IMAX CFO Natasha Fernandes has called Disney’s new Infinity Vision format for 'Avengers: Doomsday' a marketing tactic to counter the film’s lack of IMAX screens at launch. Infinity Vision certifies ...

The Walt Disney Company has unveiled Infinity Vision, a new premium cinema certification designed to mark out theatres with ...