The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

Got gamification yet? If you don’t, you’re not alone — according to Gartner, fewer than 5% of organizations worldwide are using gamification. But get ready: Analysts expect enterprises to start ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

Who was there: "The Great Gamification Debate" at this year's Game Developers Conference featured two teams. On the pro-gamification side was Jane McGonigal (Social Chocolate), Margaret Robertson ...

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Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...