Hassabis said AI assistants should be "technology that works for you as the individual" and questioned how advertising fits that model. He distinguished Gemini from search, where Google already shows ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Marketers champing at the bit for AI chatbots to become the next major ad surface may have to suppress ...

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...

Google executives have insisted for months that the company has no immediate plans to put ads in Gemini. But in an interview with WIRED, Google’s senior vice president of knowledge and information, ...

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control looks like in 2026 on Google’s Ads Decoded podcast.