Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder. Reading time 3 minutes Earlier this month at CES, Lego unveiled its new “Smart Play” system ...

It feels fitting that one of the most recognizable film characters of all time has a museum-worthy bust in Lego form. This ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

No matter who you are or where you're from, chances are that LEGO® made up a big part of your childhood – and probably your ...