CARLSBAD, Calif. — One of the world's top crossword puzzle writers claims he has created a system to beat the word game Wordle. In this Zevely Zone, I went to Carlsbad to meet the King of Crosswords.

CARLSBAD, Calif. — One of the world's top crossword puzzle writers claims he has created a system to beat the word game Wordle. In this Zevely Zone, I went to Carlsbad to meet the King of Crosswords.

Sometimes, it takes a single word — like "because" — to change someone's mind. That's according to Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania who's ...