American carmakers were slow to catch on to the power of a great model name to market a car and create a legacy. The Ford Model T changed the world, but it got its name from the fact that Henry Ford ...

During the 1960s and 1970s, muscle cars were successful with the young car-buying demographic, not just with power and style, but also with cool model names. For the first few decades after cars ...

Muscle car history is crowded with loud legends, yet some of the most capable machines slipped through almost unnoticed. One ...

It was not only engineers and designers who shaped America’s muscle car era. Marketing departments played their part, attaching bold, theatrical names to already dramatic machines, carefully crafting ...

During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...