Recent concerns surrounding Nike’s declining performance have sparked a broader debate about the popularity of NBA players ...

Some are wondering if the popularity of NBA players isn't what it used to be given the decline of the Nike stock.

Four of which came from the Nike Kobe line.

Nike Basketball unveiled the new Nike LeBron Witness IX PE Monday, a player-exclusive colorway in honor of Bronny James. The ...

Few moments in modern NBA history look quite as distinctly intimidating as LeBron James dominating the hardwood while wearing a stealthy, black carbon-fiber face mask. Now, over a decade after that ...

Los Angeles Lakers legend Kobe Bryant's iconic signature sneaker line continues to resonate with fans and hoopers of all ages. While the most popular shoes still sell out quickly, the Nike Kobe line ...

Nike analysts are increasingly doubtful that CEO Elliott Hill can revive growth quickly enough. ・UBS warned that basketball may no longer be the cultural engine it once was for Nike. ・Multiple analyst ...

The next generation of basketball stars will take to the court in Oregon on Saturday. Here's how to watch the annual showcase ...

Nike’s N7 program took basketball gear and hundreds of pairs of shoes directly to Navajo Nation and Gila River communities ...

The future of women's basketball and of the USC Trojans was on display at the 2026 Nike Hoop Summit.

Iowa women's basketball five-star recruit McKenna Woliczko will play in the Nike Hoops Summit All-Star game on Saturday. Here ...