The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. It’s a tough situation, because you’ve been doing content ...

When you’re content marketing with a focus on creation, the answer to every scenario is creating new content. If you’re trying to rank for a new keyword, you create a new piece of content targeting it ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency renowned for its innovative B2B and healthcare campaigns. How do you turn a single piece of content into a powerful ...

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. All parties involved in the content creation process know just how much time, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey Social ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble When it comes to marketing, there are two types of campaigns you can run: one with ...