Alcohol won’t vanish from American life, but the rules are changing. For years, the market rewarded growth at any cost. More brands. More extensions. Ever higher premium tiers. More scarcity theater.

New data shows Gen Z lags older generations in their comfort level with saying they're not drinking. Younger adults drink less than previous generations, but their rates of consumption are increasing.

From the moment you take a sip, drinking starts to influence your biology. Here’s an inside look. Credit... Supported by By Dana G. Smith Illustrations by Montse Galbany Dry January has come and gone, ...

Americans are drinking less than ever—and a growing share are teetotalers. What’s behind the trend? What do the numbers show? That the U.S. is losing its taste for the hard stuff. In a recent Gallup ...

My friends own a bar in Brooklyn. I’m frequently there. It’s frequently crowded. But, recently, I’ve noticed that a packed bar doesn’t mean what it once did—on some nights, maybe half or more of the ...

The Trump administration just announced its new dietary guidelines. It advised drinking less alcohol but removed previous guidance on how much is too much. Having a number to shoot for helped me cut ...

It’s Ryan Gill’s job to pair artists, especially those in country music, with their own whiskey brands. Over the last few years, he’s succeeded in setting up Nashville names like Drake White, Michael ...

Let’s get one thing straight: I’m a dietitian who loves a good margarita on a sunny afternoon or a crisp glass of wine with dinner. But like many people, I’ve noticed how easily a casual drink can ...