Catch up on select AI news and developments from the past week or so: Meta integrates Manus AI directly into Ads Manager workflows. Meta embedded Manus AI, its autonomous agent technology acquired in ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

Most small business owners expect to spend more budget and more time on marketing in 2026, according to recent research from Constant Contact. The report was based on data from a survey of 1,500 small ...

Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

Over the past year of helping run a mental health service, I've watched the same patterns repeat across organizations we talk to in this high-trust, highly sensitive healthcare industry. Marketing ...

When your potential buyers search for the best solutions for their needs, AI summarizes the market before a single blue link appears. In that instant, their vendor shortlist is set. Vendor evaluation ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...