The new lens is the AF 35mm F1.2 LAB from 2025… but without the display on the barrel, which at launch was introduced as a ...

The FUJIFILM GFX ETERNA 55 filmmaking camera got the Product of the Year award in the Camera category, while the short film ...

Despite Adobe goes full bore on releases, its subscription model is very unpopular and Wall Street is backing AI tools ...

At NAB 2026, Mavis launched Mavis Studio, a new live production app for iPad that gives creators, broadcasters and production ...

NAB Show 2026 has officially opened the floodgates, ushering in a year defined by practical innovation rather than mere speculation. From the convergence of AI and cloud workflows to the latest leaps ...

Viltrox is present at the 2026 NAB Show to show its growing portfolio of lenses, cinema tools, and production accessories that support creators from photography through to filmmaking. The new lenses ...

At NAB 2026, where real-time workflows continue to evolve at a rapid pace, Disguise’s latest hardware release—the GX3+—feels less like an incremental upgrade and more like a statement about where high ...

For years, Lumetri defined what color inside Adobe Premiere felt like. It was immediate, accessible, and—most importantly—fit for its intended purpose. You could drop it onto a clip, push a few ...

At NAB 2026, where storage is often treated as a solved problem, Iodyne is making a strong case that it isn’t. Getting hands-on with the Pro Mini, it becomes clear very quickly: this isn’t just ...

The R Series, featuring compatibility and common operability across the different cameras, is being showcased at the 2026 NAB ...

At NAB 2026, where “cloud workflow” has become the default answer to almost every production problem, Strada is making a bold, and refreshingly contrarian argument: what if you didn’t need the cloud ...

The show floor at NAB Show 2026 was full of hardware designed to survive the rigors of live production, but NETGEAR showcased ...