Bottom of Funnel Content: What Is BOFU Content & 10 Great Examples
Bottom of Funnel Content: What Is BOFU Content & 10 Great Examples
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Bottom of the Funnel Content
Bottom of the Funnel Content
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Bottom-of-funnel content isn’t about reach so much as it’s about readiness. This is the content that makes someone who’s been lurking finally say, “Okay… I need this now.” It speaks directly to a buyer in motion... someone comparing options, doing research, and trying to make a decision. It’s specific, timely, and built for the person who’s already problem-aware. This clip is from one of our weekly group coaching calls inside The Freelancing Program, where freelancers bring real marketing challe
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FacebookJamie Brindle
Bottom-of-funnel content isn’t about hard selling. It’s about lowering friction. When you promote a genuinely useful lead magnet, you’re still serving first. The real conversion happens later, in email, where attention is owned and trust can compound. 💬 Comment PROGRAM to join The Freelancing Program, the largest community for freelancers building scalable, sustainable businesses. This clip is from one of our live group coaching calls. | Jamie Brindle
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3 Levels of Content you should be posting (if you want to sell) 1. Top of Funnel (TOFU) The goal here is to create awareness. This should answer these 2 of your buyers questions: Do they… | DJ Windsor
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